• Defines how we will meet our objectives.
• Sets allocation of resources to meet goals.
• Selects preferred strategic options to compete within a market.
• Provides a long-term plan for the development of the organization.
What is e-Business strategy?
Strategy defines thefuture direction and actions of an organization or part of an organization. Johnson and Scholes (2006) define corporatestrategy
◦the direction and scope of an organization over the long-term: which achieves advantage for the organization
through its configuration of resources within a changing environment to meet the needs of markets and to fulfil
stakeholderexpectations.
E-business strategy :
Definition of the approach by which applications of internal and external electronic communications can support and influencecorporate strategy.Relationship between e-business strategy and other strategiesA generic strategy process model Dynamic e-business strategy model
Source: Adapted from description in Kalakota and Robinson (2000Elements of strategic
situation analysis for the e-businessElements of strategic objective setting for the e-business Elements of strategy definition for the e-businessElements of strategy
implementation for the e-business การนํากลยุทธไปปฏิบัติการควบคุมและประเมินผล
Relationship between e-business strategy and other strategies
A generic strategy process model
Dynamic e-business strategy model
Source: Adapted from description in Kalakota and Robinson (2000
Elements of strategic situation analysis for the e-business
Elements of strategic objective setting for the e-business
Elements of strategy definition for the e-business
Elements of strategy implementation for the e-business
Computer Department Chiangmai Rajabhat University
Mr. Chayaphat Phumchun
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